Readings Section

Be sure to ADD CONTEXT for the whole reading section or each reading (varies based on the course and purpose of readings) – how does this reading apply to this module? What are the topics that are covered in the reading? Oftentimes students revisit this section without opening the links.

Readings Examples

Example 1 – RTV3502

Writing for broadcast can be vastly different from what you’ve learned in lower journalism writing courses, which tend to focus on written press writing (newspapers, magazines or web). This chapter from C.A. Tuggle provides a great summary of the characteristics of broadcast writing:
Tuggle textbook, Chapter 1.
Another book that is a great resource to improve your broadcast writing skills is Brian Champagne’s Writing for Electronic Media, which is available online FOR FREE!
Writing for Electronic Media: Chapter 14 – Sports

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Example 2

All course readings will help you better understand this week’s theme. The course textbook and online articles have been selected to deliver real-time complementary content to the lecture and assignment materials. 

For this week, read the following:

• Pages 53-69 of the course textbook The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series), 7th Edition 
• Think with Google. (2020). How the streaming boom has landed us back in the living room. Web Article

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